Introduced packaging design concept for new product line within the existing brand line of Williams-Sonoma.

 

The collateral materials consisted of packaging designs, product structures, labels, patterns, promotional display poster, point-of-sale materials and a direct mail postcard piece. The process consisted of developing unified collateral materials involving multiple presentations. But yet kept in mind at all times the identity of Williams-Sonoma.
 

I believe consistency and uniqueness are the key factors of these new products. 

The new products that were introduced were:

• Italian Cream Cake Batter Mix

• Italian Roast Coffee

• Pure Almond Extract