The Blue Bird Circle's Brand provides a strategic direction for communicating how a unique organization of Women Volunteers promoted the well being of humanity through out the betterment of the community. 

 

Ninety years later the charitable and benevolent activities of the Blue Bird Circle are pledged to the support of the Blue Bird Circle Clinic for Pediatric Neurology, Blue Bird Circle Developmental Neurogenetics Laboratory at Baylor College of Medicine, Blue Bird Circle Clinical Research Center, and Blue Bird Circle Rhett Center. The Circle’s newest endeavor, The Blue Bird Circle Clinical Research Center at Texas Children’s Hospital, capitalizes on the remarkable scientific discoveries being made in the treatment of childhood neurologic diseases and serves as the clinical research arm of the Jan and Dan Duncan Neurological Research Institute at Texas Children’s Hospital. With innovative scientific discoveries, a large, diverse patient population, and expert medical providers, the Center is the ideal foundation upon which to build an infrastructure that will advance care to the next level and make a difference in the lives of children affected by neurological disorders and injuries.

 

Their Brand Corporate Identity was redesigned and updated in order to create a modern, fresh look of their corporate persona. This would not only help gain recognition but also maintain trust and create a sense of value. This also created a lasting connection with their consumer's loyalty.